garyvee

The importance of building a personal brand name

Your name is your passport. Gary Vee riffs on the importance of building a personal brand using your own name vs. coming up with a separate brand identity.

Some highlights:

  • Do the work to build a strong foundation that your personal identity can sit on top of, instead of trying to growth-hack your way into being famous for the sake of being famous
  • “Earn your opportunity to be a personal brand”